I believe there can be too much of a good thing. Here are some examples of consequences from excessive behavior:
- Too much ice cream = bloated lactose intolerance or weight gain
- Too much time on the computer = blurred vision, head-ache, lack of exercise
- Too much television = lack of real life
- Too much work = not enough play
- Too much sex = Wait a minute! is there such a thing?
Which leads me to my next query…
Are there actions in life that are never too much? (pardon the double negative) For example, can you ever have too much education, tolerance, or customer service? I feel safe saying no to all three instances.
I believe strongly in higher and continuing education. After graduating at age 44 with an MBA, I realized it is never too late to learn something. As a society, we lack a great enough capacity to accept those different from ourselves and could use a heavier dose of tolerance.
Last on the list is customer service. I am considered a customer experience maven, and I can’t imagine anyone believing they are receiving excessive service.
Here is where I was wrong! Recently I heard from a colleague that someone complained she was over-serviced by sales associates who “asked her random questions.” In other words, in the off chance of building a relationship and enhance the experience, the sales people were trying to engage the customer. Coming from a bridal background, I am familiar with and successfully utilize a very personalized service approach.
Where is the line drawn between nagging and assistance?
There are always two sides to every story. It is certainly possible that in the associates quest to aid the client:
- He overstepped boundaries by attempting to become too familiar or inappropriate with the customer.
- He misread the customer’s cues and didn’t let her shop in peace.
- His selling style was too aggressive for this customer.
- He was inauthentic and fake, which turned her off.
- He tried too hard and came off as desperate for a sale.
- He was snooty to the customer.
- He wasn’t snooty enough.
Lesson learned: level of service is relative
Just because I prefer extensive customer service does not mean everyone else does too. My advice is that when first setting out to work with a client, set out to understand his/her service needs from the start.
She may be a window shopper, or prefer not to engage in conversation with you. She may be looking for something in particular and be in a hurry to get on with her day, and not have/make time for small talk. Maybe you have spinach between your teeth and she can’t stop staring.
Know that it may not be you, but it might. Don’t take it personally. Instead, use it as an opportunity to broaden your skills. Understanding the difference between service and disservice is difficult but not impossible.
What level of service are you comfortable receiving? Have you ever had a salesperson go too far in the name of customer service. Share your stories and experiences.
Related articles
- Who Is Hiding Your ‘Customers’ Part 3 (translatescotland.com)
- “How May I Help You?”: Customer Service Positions do a Disservice to Women (lachristagreco.com)
- Why Just Service Customers When You Can Engage Them? (community.constantcontact.com)
- Ehsan Khodarahmi: Customer Service Is the New PR (huffingtonpost.com)
- Knockout Customer Service Rule #5 (knockoutcustomerservice.com)
- Why Just Service Customers When You Can Engage Them? (community.constantcontact.com)
- Ehsan Khodarahmi: Customer Service Is the New PR (huffingtonpost.com)
- Knockout Customer Service Rule #5 (knockoutcustomerservice.com)



