There seems to be a general theme floating around in the blogosphere these days regarding putting passion into your blog. Two of the best posts I read were by Mack Collier and Margie Clayman. My interpretation of the take-home message from these and other similar posts is “Duh!” Of course you need to be passionate about what you are writing/doing, or else you will come off as being insincere.
Fake it till you make it
I don’t know about you, but I can’t fake passion. If I am at work learning a new policy or marketing promotion and feel less than enthusiastic about it, the associates sense it. It is vital that I have bought into whatever I am selling. When a new line is inspiring, it is easy to convey passion towards the product, the associates and the customers.
At school, if there is a subject I feel disconnect towards (cough, cough, finance) I can study all day long, but still fail miserably on an exam. Whereas classes perceived as fun such as the personal branding class I just completed, doing assignments becomes less of a grind and the classes are a dream to take. It is so much more fun learning something that I am interested in.
How about in your relationships? Yes, you can include the bedroom here 😉 Have you ever tried faking excitement over cooking dinner? I can’t do that either. I don’t like to cook and my family knows it. However, I love setting a beautiful table and entertaining friends. Maybe that passion is more about my wanting to be social, but anyways back to the topic.
Discover what turns you on
Here is a question for you to think about. If you are not passionate about what you are doing, why continue? Is it for a paycheck, the glory, or do you feel as though you have no choice? I am passionate about connecting with people on all kinds of levels. It makes perfect sense for me to be in a career that utilizes what I love to do and what I am inherently good at.
I enjoy contributing to conversations whether they are in print or in person, which is why I continue blogging, tweeting, commenting in LinkedIn groups, etc. There were classmates in the personal branding class that couldn’t wait to shut down their blogs and twitter accounts. Their passion lies elsewhere, which is fine. These fellow students have passions that I may not share, which is also okay.
You need to find your passion and unleash it. What turns you on? My take-home message for this post is a quote from the founder of Gap Inc., Donald Fisher, “Do what you love and love what you do.”